Yandex is the most-visited site in Russia, with about three-fifths of that country’s search traffic. Yahoo! Japan leads in that country Yahoo! also is the most-visited site in Taiwan (though it announced earlier this year that it will shut down the Taiwanese blogging site Wretch it bought six years ago). Baidu is the most-used search engine not only in its home country of China but apparently in South Korea too (though the Oxford researchers express some skepticism about that). Google was the most-visited site throughout most of North America, Europe, south Asia and Australasia, while Facebook predominates in the Spanish-speaking parts of the America, the Middle East and North Africa.īut beyond those two Internet giants, other companies - often with overt or implicit aid from their national governments - have carved out their own bastions. This map, developed by two researchers at the Oxford Internet Institute, uses Internet traffic data from Alexa to determine each country’s most-visited website each country is scaled to reflect how many Internet users it has. But while Google and Facebook dominate in most of the world, several countries - notably China, Russia and their neighbors - have resisted their hegemony. Search engines and social networks rule the online world pretty much everywhere you look.
